Friday, June 19, 2015

FLASHBACK FRIDAY: Pixar and The Hidden City Cafe

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Hey everyone! Zach Who Watches Movies here with this week’s Flashback Friday. Pixar's new film Inside Out hits theaters across the country today and it has been getting nothing but praise across the board. The studio has become the dominant force in Animation and the story of how that came to be is an incredible one. Many people will credit the success of Pixar to one single event, the release of Toy Story in 1995. While this isn't wrong by any means, you can't really credit just one film for almost twenty years of dominance. Toy Story put them on the map but it would be the films to come after that would solidify their legacy.

Let's start with some brief history of the studio. Originally called The Graphics Group, Pixar began as a division in the Lucasfilm until Steve Jobs spun them into their own corporation. They began experimenting with computer graphics and how they could use it to animate films. They created Luxo Jr. in 1986, a two minute short focusing on two desk lamps interacting. It would be nominated for best animated short by the academy and introduce the world to the first CG animation. Luxo is still the logo of the company to this day. Unfortunately it would take them until 1994 to convince Disney to outsource an animation project but when they finally did, magic would happen. In 1995 Toy Story was released and it changed the face of animation. It was the first computer animated feature length movie and it took the world by storm.

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The real story of the success of Pixar occurs shortly before the release of this film however. In the summer of 1994, with Toy Story in its final stages and Pixar looking at the release of its first ever feature length film, the creative geniuses in charge went to lunch. John Lasseter, Andrew Stanton, Pete Docter, and John Ranft took a stroll to Hidden City Cafe for a midday meal and a short talk about the future. They knew they had a hit with Toy Story and when it came out they knew they were going to need more ideas, and fast. They threw around some pitches at lunch and drew a few sketches on napkins and by the time the check came, history had been made.

During this meeting, which has become legendary in the movie world, the four creatives came up with the ground work for the entire first phase of films to come. On those napkins and in that conversation they created what would later turn into A Bug's Life, Monsters Inc., Finding Nemo, and Wall-E. Aside from the Toy Story franchise these would be the films that would rocket them to the top. A Bug's Life is criminally underrated by the masses as it had the almost impossible task of following up Toy Story, even with a three year buffer and the other three speak for themselves. How incredible is that? The foundations of the success of Pixar were laid down in one lunch during the summer of '94.

Hidden City Cafe became a part of Pixar history that day and the creators of the films never forgot it. During production of Monsters Inc. the working title for the film was "Hidden City" and they even included the cafe itself into the finished film. When marketing for Wall-E began they ran the trailer with a small intro telling the story of this meeting. You can tell Lasseter and Docter and everyone else never forgot this day and you could argue they used it as a blueprint for how they would go to run their company. During that lunch they brought four creative masterminds together to create TOGETHER. Anyone who knows anything about Pixar knows this is the key to their success. The creative process for all of their films involves throwing tons of creative minds together to see what they can create.

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I keep hearing that Inside Out is a return to form for the studio after a few lackluster outings and that makes me so excited. Pixar has found a way to make children's animated films that can be enjoyed by all. It's insane to think that all of this success can be traced back to one fabled lunch between four incredible people. I know so much more went into making those films what they are but without the Hidden City Cafe these films never even come into existence. If you are going to see Inside Out this weekend be sure to let me know what you think of the film. It's directed by Pete Docter (Monsters Inc.) and features an all-star cast of voice acting talent.  I'll be going hopefully tomorrow and my review will be up soon after. I will always be excited for new Pixar and hearing this one is a grand slam fills me with joy. 


As always, thanks for reading and I am Zach Who Watches Movies. You can find me on twitter @ZachWWMovies, smell ya later!

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